Krohnert.net Consulting can help you draw more visitors to your web site, by developing and implementing a plan that utilizes a combination of approaches. We have listed below some of the basic steps you can take to increase the popularity of your web site and improve your listings in various search engines.

For more information, contact Krohnert.net Consulting. We can work with you to develop a customized plan to drive traffic to your web site.

Improving Your Ranking in Search Engines

• Use keywords that people are likely to search on in the title of each page on your web site. For example, a page with the title "ABC Company" will not show up as high in search engines as a page with the title "ABC Company: Specialists in landscaping, lawn care, and sprinkler systems".
• Use the keyword meta tags in each page of your web site. Do NOT duplicate words, but do use alternate spellings (and even misspellings) or abbreviations and alternate words in the keywords section -- like photography, photo, photos, pictures, pics, art, photographs, photograph. All of these keywords will help search engines index your site correctly.
• Make sure that your site will be of interest to people who find it through a search engine. When people use a search engine to find something, and then click on a link and stay at that site, without going back to the search engine to find another site, it improves your ranking. The goal is to create a site that visitors will want to stay at, after they find it in a search engine. You can do this by offering additional content or features on your web site.
• Searching for your site and then going to it improves your ranking. However, doing this over and over again from the same computer does NOT help. Getting friends and family to search for your site when they go to it, instead of just typing the URL, can help.
• You can submit your site to be listed on various search engines, but there is often a cost for this and it can be expensive.

Advertising & On-line Marketing

• Find free places to list your web site around the Internet. One way to do this is to search for where your competitors are linked. For example, to search for sites that link to www.abccompany.com, go to AltaVista and search on "link:www.abccompany.com" (without quotes). Other search engines will do this too, but AltaVista seems to be the best at this type of search.
• Consider paying for links or banner advertisements on web sites that are in the same industry or market, for inexpensive, targeted advertising. This is a good option for small businesses, who cannot afford to advertise on web sites like CNN, MSN, or Yahoo.

Traditional Advertising & Marketing

• A simple way to advertise your web site is to order magnetic sign with your company name and web site address, and put it on your car. This is easy, inexpensive, and is especially effective for local businesses.
• Small businesses that primarily serve a single city or region can draw visitors to their web site by investing in small advertisements in school directories, local newspapers, and other city- or county-wide publications. The ad should have the web site address prominently displayed. Consider providing a special discount to people who mention the ad or to web site visitors.

For more information, contact Krohnert.net Consulting.